Music 360: Modern Music Creation, Production, and Marketing
(Full Year) Music Composition and Digital Audio is a comprehensive course that guides students through the full lifecycle of modern music, from initial creative concepts to professional business practices. In the first half of the course, students explore the foundations of music creation, including developing musical ideas, songwriting, composition, and essential music theory. Students gain practical experience in music production techniques, including recording, MIDI programming, virtual instruments, sound design, editing, mixing, and mastering. Through project-based learning, students gain technical skills and creative confidence using contemporary digital audio tools. The second half of the course shifts to the business and marketing side of the music industry. Students examine copyright, intellectual property, publishing, licensing, rights, and royalties. The course also covers artist development, branding, distribution models, social media strategy, visual content creation, music videos, live performance planning, and touring fundamentals. By the end of the course, students will have a comprehensive understanding of both the creative and entrepreneurial dimensions of modern music.